{"id":2084,"date":"2025-06-10T08:13:51","date_gmt":"2025-06-10T08:13:51","guid":{"rendered":"https:\/\/globalmenta.com\/proyecto\/museo-de-la-seda\/"},"modified":"2026-02-27T12:58:53","modified_gmt":"2026-02-27T12:58:53","slug":"museo-della-seta","status":"publish","type":"proyecto","link":"https:\/\/globalmenta.com\/it\/proyecto\/museo-della-seta\/","title":{"rendered":"Museo della Seta"},"content":{"rendered":"\n\t<section class=\"section custom-proyect-header\" id=\"section_1325110846\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"slider-wrapper relative proyects-home-slider\" id=\"slider-509203088\" >\n    <div class=\"slider slider-type-fade slider-nav-dots-dashes slider-nav-circle slider-nav-large slider-nav-light slider-style-normal slider-show-nav\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n      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srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1050255473 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_391676942\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_391676942 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_307627671\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_307627671 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_277800046\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_277800046 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_941619339\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_941619339 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1951581669\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1951581669 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n<div class=\"row custom-proyect-title-row\"  id=\"row-1297901682\">\n\n\t<div id=\"col-1182949939\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2728789831\" class=\"text doubled-font txt-m-0\">\n\t\t\n<h1 data-animate=\"fadeIn\" data-animate-delay=\"200\">Museo della <em>Seta<\/em><\/h1>\n\t\t\n<style>\n#text-2728789831 {\n  font-size: 1.5rem;\n  line-height: 1.1;\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-2728789831 > * {\n  color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #text-2728789831 {\n    font-size: 2.25rem;\n  }\n}\n@media (min-width:850px) {\n  #text-2728789831 {\n    font-size: 2.1875rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1325110846 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 100.01vh;\n  background-color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_325488724\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1936130827\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1936130827 {\n  padding-top: 80px;\n}\n@media (min-width:550px) {\n  #gap-1936130827 {\n    padding-top: 160px;\n  }\n}\n@media (min-width:850px) {\n  #gap-1936130827 {\n    padding-top: 200px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1299363935\">\n\n\t<div id=\"col-1713675882\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2779724359\" class=\"text titles-font txt-m-0 fw-400\">\n\t\t\n<p>Museo della <em>Seta<\/em><\/p>\n\t\t\n<style>\n#text-2779724359 {\n  font-size: 2.25rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-2779724359 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1492666697\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1492666697 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2154869275\" class=\"text proyecto-tags\">\n\t\t\n<ul>\n<li>Valencia, Spagna<\/li>\n<li>2017 &#8211; Att.<\/li>\n<li>mediazione culturale e promozione<\/li>\n<\/ul>\n\t\t\n<style>\n#text-2154869275 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1160688087\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1160688087 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2894717927\" class=\"text balance fw-700\">\n\t\t\n<p>Il Collegio dell\u2019Arte Maggiore della Seta \u00e8 uno degli edifici pi\u00f9 emblematici dell\u2019architettura e della cultura valenciana, situato nel cuore del quartiere di Velluters, nel pieno centro storico di Valencia.<\/p>\n\t\t\n<style>\n#text-2894717927 {\n  font-size: 1.25rem;\n  line-height: 1.5;\n}\n@media (min-width:550px) {\n  #text-2894717927 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1713675882 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:850px) {\n  #col-1713675882 > .col-inner {\n    padding: 0px 5% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-359900974\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3689806888\" class=\"text fw-300\">\n\t\t\n<p>Costruito nel XV secolo su una base gotica, il suo interno custodisce un prezioso patrimonio artistico composto da affreschi, murali e, soprattutto, dai mosaici del pavimento.<\/p>\n<p>Grazie al restauro promosso dalla Fondazione Hortensia Herrero tra il 2014 e il 2016, \u00e8 stata recuperata una parte essenziale della storia materiale e immateriale della citt\u00e0. L\u2019edificio fu sede dell\u2019influente corporazione dei setaioli, fondamentale per l\u2019economia valenciana e riconosciuta a livello internazionale. Inoltre, conserva l\u2019archivio storico pi\u00f9 importante d\u2019Europa legato alla seta.<\/p>\n<p>Da allora, Global Menta guida il progetto, creando e sviluppando esperienze uniche che avvicinano questo spazio patrimoniale a ogni tipo di pubblico, attraverso proposte basate sull\u2019innovazione, la qualit\u00e0 e la connessione emotiva.<\/p>\n\t\t\n<style>\n#text-3689806888 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-3689806888 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-359900974 > .col-inner {\n  padding: 0px 0px 0px 0%;\n}\n@media (min-width:850px) {\n  #col-359900974 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1305616958\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1305616958 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-1305616958 {\n    padding-top: 70px;\n  }\n}\n@media (min-width:850px) {\n  #gap-1305616958 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_325488724 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_90008750\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-111419795\">\n\n\t<div id=\"col-1095128637\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1358879843\">\n\n\t<div id=\"col-1546404626\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1707422632\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1-768x761.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1707422632 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1036159882\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_94618347\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img.jpg 786w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-768x763.jpg 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_94618347 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_90008750 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_857909325\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1589693817\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1589693817 {\n  padding-top: 40px;\n}\n@media (min-width:850px) {\n  #gap-1589693817 {\n    padding-top: 120px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-769163987\">\n\n\t<div id=\"col-176116360\" class=\"col transformacion-pasos-col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-259635256\" class=\"text txt-m-0\">\n\t\t\n<h2>Come <em>trasformiamo<\/em><br \/>\nil museo in un punto di riferimento<br \/>\nculturale<\/h2>\n\t\t\n<style>\n#text-259635256 {\n  font-size: 2rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-259635256 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-956175135\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-956175135 {\n  padding-top: 70px;\n}\n@media (min-width:550px) {\n  #gap-956175135 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-2139228395\">\n\n\t<div id=\"col-814158530\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3140492889\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Gestione culturale<\/h3>\n\t\t\n<style>\n#text-3140492889 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-3140492889 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-475875002\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-475875002 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-284603659\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p>La gestione di questo spazio si caratterizza per un approccio integrale che combina accoglienza al visitatore, mediazione specializzata e valorizzazione del patrimonio. Attraverso un team formato in storia, arte e tradizione serica, vengono progettate esperienze adattate a diversi pubblici, incluse visite guidate, contenuti audiovisivi e segnaletica accessibile.<\/p>\n<p><\/br><\/p>\n<p>Si punta su una comunicazione chiara e coinvolgente che collega l\u2019eredit\u00e0 della corporazione dei setaioli alla storia viva di Valencia. Inoltre, vengono implementati strumenti tecnologici come audioguide multilingue e un sistema di biglietteria efficiente, il tutto orientato a garantire un\u2019esperienza culturale di qualit\u00e0.<\/p>\n\t\t\n<style>\n#text-284603659 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-284603659 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-902598018\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-902598018 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-902598018 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-1042220717\">\n\n\t<div id=\"col-1801151872\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2704573721\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Progettazione dei contenuti e mediazione<\/h3>\n\t\t\n<style>\n#text-2704573721 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-2704573721 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-289596057\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-289596057 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-795973467\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>La progettazione dei contenuti e la mediazione culturale di Global Menta al Museo della Seta si concentrano nel trasmettere il valore storico, artistico e sociale dell\u2019eredit\u00e0 serica valenciana in modo accessibile, rigoroso e coinvolgente.<\/strong> I contenuti vengono adattati a diversi profili di visitatori attraverso risorse come visite guidate, materiali didattici, audioguide in 5 lingue e attivit\u00e0 per gruppi scolastici.<\/p>\n<p><\/br><\/p>\n<p>La mediazione \u00e8 affidata a un team specializzato che favorisce un\u2019esperienza partecipativa, facilitando il dialogo tra il pubblico e il patrimonio. Questo lavoro non solo informa, ma connette emotivamente il visitatore con la storia dell\u2019edificio, della corporazione della seta e della citt\u00e0 di Valencia.<\/p>\n\t\t\n<style>\n#text-795973467 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-795973467 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1636063276\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1636063276 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1636063276 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1042220717 > .col > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-865272826\">\n\n\t<div id=\"col-1762755376\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1212394557\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Comunicazione e Promozione<\/h3>\n\t\t\n<style>\n#text-1212394557 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1212394557 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-337991349\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-337991349 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2337837434\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>La comunicazione e promozione di Global Menta al Museo della Seta si basano su una strategia coerente e multicanale volta a posizionare lo spazio come un punto di riferimento culturale a Valencia.<\/strong> Attraverso campagne digitali, social media, media tradizionali e collaborazioni con piattaforme turistiche, si garantisce una presenza costante e mirata.<\/p>\n<p><\/br><\/p>\n<p>Vengono creati contenuti audiovisivi e grafici in linea con l\u2019identit\u00e0 del museo, evidenziando il suo valore patrimoniale e la rilevanza storica. Inoltre, si lavora in coordinamento con amministrazioni pubbliche, operatori culturali e turistici per rafforzarne la proiezione, attrarre nuovi pubblici e favorire una connessione duratura con l\u2019eredit\u00e0 della seta valenciana.<\/p>\n\t\t\n<style>\n#text-2337837434 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-2337837434 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1196378580\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1196378580 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1196378580 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"\/it\/contatto\/\" class=\"button secondary is-outline\"  >\n\t\t<span>Pi\u00f9 informazioni<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-865272826 > .col > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-176116360 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-176116360 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n@media (min-width:850px) {\n  #col-176116360 > .col-inner {\n    padding: 0px 10% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1963517134\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1266427017\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"511\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda.jpg\" class=\"attachment-large size-large\" alt=\"\" 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\/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_1234274549 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1291336967\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1291336967 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-1291336967 {\n    padding-top: 100px;\n  }\n}\n@media (min-width:850px) {\n  #gap-1291336967 {\n    padding-top: 140px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_857909325 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2086,"template":"","etiqueta-proyecto":[],"class_list":["post-2084","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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