{"id":2084,"date":"2025-06-10T08:13:51","date_gmt":"2025-06-10T08:13:51","guid":{"rendered":"https:\/\/globalmenta.com\/proyecto\/museo-de-la-seda\/"},"modified":"2026-02-27T12:58:53","modified_gmt":"2026-02-27T12:58:53","slug":"museo-della-seta","status":"publish","type":"proyecto","link":"https:\/\/globalmenta.com\/it\/proyecto\/museo-della-seta\/","title":{"rendered":"Museo della Seta"},"content":{"rendered":"\n\t<section class=\"section custom-proyect-header\" id=\"section_829552457\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"slider-wrapper relative proyects-home-slider\" id=\"slider-709082387\" >\n    <div class=\"slider slider-type-fade slider-nav-dots-dashes slider-nav-circle slider-nav-large slider-nav-light slider-style-normal slider-show-nav\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 5000,\n            \"pauseAutoPlayOnHover\" : false,\n            \"prevNextButtons\": false,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": false,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_161262650\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_161262650 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_581834865\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_581834865 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2076687539\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2076687539 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1285725043\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1285725043 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_398611321\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_398611321 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_274216813\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_274216813 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n<div class=\"row custom-proyect-title-row\"  id=\"row-891583139\">\n\n\t<div id=\"col-2041956491\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3521056296\" class=\"text doubled-font txt-m-0\">\n\t\t\n<h1 data-animate=\"fadeIn\" data-animate-delay=\"200\">Museo della <em>Seta<\/em><\/h1>\n\t\t\n<style>\n#text-3521056296 {\n  font-size: 1.5rem;\n  line-height: 1.1;\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-3521056296 > * {\n  color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #text-3521056296 {\n    font-size: 2.25rem;\n  }\n}\n@media (min-width:850px) {\n  #text-3521056296 {\n    font-size: 2.1875rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_829552457 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 100.01vh;\n  background-color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_170816118\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-204195528\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-204195528 {\n  padding-top: 80px;\n}\n@media (min-width:550px) {\n  #gap-204195528 {\n    padding-top: 160px;\n  }\n}\n@media (min-width:850px) {\n  #gap-204195528 {\n    padding-top: 200px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-532722702\">\n\n\t<div id=\"col-1865153031\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-116243773\" class=\"text titles-font txt-m-0 fw-400\">\n\t\t\n<p>Museo della <em>Seta<\/em><\/p>\n\t\t\n<style>\n#text-116243773 {\n  font-size: 2.25rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-116243773 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-512418592\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-512418592 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2292577770\" class=\"text proyecto-tags\">\n\t\t\n<ul>\n<li>Valencia, Spagna<\/li>\n<li>2017 &#8211; Att.<\/li>\n<li>mediazione culturale e promozione<\/li>\n<\/ul>\n\t\t\n<style>\n#text-2292577770 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-2043890626\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2043890626 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-152528469\" class=\"text balance fw-700\">\n\t\t\n<p>Il Collegio dell\u2019Arte Maggiore della Seta \u00e8 uno degli edifici pi\u00f9 emblematici dell\u2019architettura e della cultura valenciana, situato nel cuore del quartiere di Velluters, nel pieno centro storico di Valencia.<\/p>\n\t\t\n<style>\n#text-152528469 {\n  font-size: 1.25rem;\n  line-height: 1.5;\n}\n@media (min-width:550px) {\n  #text-152528469 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1865153031 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:850px) {\n  #col-1865153031 > .col-inner {\n    padding: 0px 5% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-504964529\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3750828104\" class=\"text fw-300\">\n\t\t\n<p>Costruito nel XV secolo su una base gotica, il suo interno custodisce un prezioso patrimonio artistico composto da affreschi, murali e, soprattutto, dai mosaici del pavimento.<\/p>\n<p>Grazie al restauro promosso dalla Fondazione Hortensia Herrero tra il 2014 e il 2016, \u00e8 stata recuperata una parte essenziale della storia materiale e immateriale della citt\u00e0. L\u2019edificio fu sede dell\u2019influente corporazione dei setaioli, fondamentale per l\u2019economia valenciana e riconosciuta a livello internazionale. Inoltre, conserva l\u2019archivio storico pi\u00f9 importante d\u2019Europa legato alla seta.<\/p>\n<p>Da allora, Global Menta guida il progetto, creando e sviluppando esperienze uniche che avvicinano questo spazio patrimoniale a ogni tipo di pubblico, attraverso proposte basate sull\u2019innovazione, la qualit\u00e0 e la connessione emotiva.<\/p>\n\t\t\n<style>\n#text-3750828104 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-3750828104 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-504964529 > .col-inner {\n  padding: 0px 0px 0px 0%;\n}\n@media (min-width:850px) {\n  #col-504964529 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-550276907\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-550276907 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-550276907 {\n    padding-top: 70px;\n  }\n}\n@media (min-width:850px) {\n  #gap-550276907 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_170816118 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1600416197\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-773319128\">\n\n\t<div id=\"col-730914949\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-2021565251\">\n\n\t<div id=\"col-1128086682\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_350025280\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1-768x761.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_350025280 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-895649368\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_553266741\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img.jpg 786w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-768x763.jpg 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_553266741 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1600416197 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1438815550\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-336571495\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-336571495 {\n  padding-top: 40px;\n}\n@media (min-width:850px) {\n  #gap-336571495 {\n    padding-top: 120px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1822581229\">\n\n\t<div id=\"col-1446276342\" class=\"col transformacion-pasos-col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-41847859\" class=\"text txt-m-0\">\n\t\t\n<h2>Come <em>trasformiamo<\/em><br \/>\nil museo in un punto di riferimento<br \/>\nculturale<\/h2>\n\t\t\n<style>\n#text-41847859 {\n  font-size: 2rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-41847859 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-927675370\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-927675370 {\n  padding-top: 70px;\n}\n@media (min-width:550px) {\n  #gap-927675370 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-498871670\">\n\n\t<div id=\"col-1875530430\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1209339646\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Gestione culturale<\/h3>\n\t\t\n<style>\n#text-1209339646 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1209339646 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1689535767\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1689535767 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2188883304\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p>La gestione di questo spazio si caratterizza per un approccio integrale che combina accoglienza al visitatore, mediazione specializzata e valorizzazione del patrimonio. Attraverso un team formato in storia, arte e tradizione serica, vengono progettate esperienze adattate a diversi pubblici, incluse visite guidate, contenuti audiovisivi e segnaletica accessibile.<\/p>\n<p><\/br><\/p>\n<p>Si punta su una comunicazione chiara e coinvolgente che collega l\u2019eredit\u00e0 della corporazione dei setaioli alla storia viva di Valencia. Inoltre, vengono implementati strumenti tecnologici come audioguide multilingue e un sistema di biglietteria efficiente, il tutto orientato a garantire un\u2019esperienza culturale di qualit\u00e0.<\/p>\n\t\t\n<style>\n#text-2188883304 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-2188883304 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1054204713\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1054204713 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1054204713 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-1710661052\">\n\n\t<div id=\"col-149718249\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1227518788\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Progettazione dei contenuti e mediazione<\/h3>\n\t\t\n<style>\n#text-1227518788 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1227518788 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1209956866\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1209956866 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1703615387\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>La progettazione dei contenuti e la mediazione culturale di Global Menta al Museo della Seta si concentrano nel trasmettere il valore storico, artistico e sociale dell\u2019eredit\u00e0 serica valenciana in modo accessibile, rigoroso e coinvolgente.<\/strong> I contenuti vengono adattati a diversi profili di visitatori attraverso risorse come visite guidate, materiali didattici, audioguide in 5 lingue e attivit\u00e0 per gruppi scolastici.<\/p>\n<p><\/br><\/p>\n<p>La mediazione \u00e8 affidata a un team specializzato che favorisce un\u2019esperienza partecipativa, facilitando il dialogo tra il pubblico e il patrimonio. Questo lavoro non solo informa, ma connette emotivamente il visitatore con la storia dell\u2019edificio, della corporazione della seta e della citt\u00e0 di Valencia.<\/p>\n\t\t\n<style>\n#text-1703615387 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-1703615387 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1191479560\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1191479560 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1191479560 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1710661052 > .col > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-2001071288\">\n\n\t<div id=\"col-760354035\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1961845731\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Comunicazione e Promozione<\/h3>\n\t\t\n<style>\n#text-1961845731 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1961845731 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-913697991\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-913697991 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-643365387\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>La comunicazione e promozione di Global Menta al Museo della Seta si basano su una strategia coerente e multicanale volta a posizionare lo spazio come un punto di riferimento culturale a Valencia.<\/strong> Attraverso campagne digitali, social media, media tradizionali e collaborazioni con piattaforme turistiche, si garantisce una presenza costante e mirata.<\/p>\n<p><\/br><\/p>\n<p>Vengono creati contenuti audiovisivi e grafici in linea con l\u2019identit\u00e0 del museo, evidenziando il suo valore patrimoniale e la rilevanza storica. Inoltre, si lavora in coordinamento con amministrazioni pubbliche, operatori culturali e turistici per rafforzarne la proiezione, attrarre nuovi pubblici e favorire una connessione duratura con l\u2019eredit\u00e0 della seta valenciana.<\/p>\n\t\t\n<style>\n#text-643365387 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-643365387 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1010822026\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1010822026 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1010822026 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"\/it\/contatto\/\" class=\"button secondary is-outline\"  >\n\t\t<span>Pi\u00f9 informazioni<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-2001071288 > .col > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1446276342 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-1446276342 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n@media (min-width:850px) {\n  #col-1446276342 > .col-inner {\n    padding: 0px 10% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1391544219\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_440823752\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"511\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-768x498.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_440823752 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_687992873\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"511\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-1-768x498.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_687992873 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_497054166\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"511\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-2.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-2-768x498.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_497054166 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-880495351\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-880495351 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-880495351 {\n    padding-top: 100px;\n  }\n}\n@media (min-width:850px) {\n  #gap-880495351 {\n    padding-top: 140px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1438815550 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2086,"template":"","etiqueta-proyecto":[],"class_list":["post-2084","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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