{"id":1291,"date":"2025-06-10T08:13:30","date_gmt":"2025-06-10T08:13:30","guid":{"rendered":"https:\/\/globalmenta.com\/proyecto\/centro-de-arte-hortensia-herrero\/"},"modified":"2025-08-19T13:41:56","modified_gmt":"2025-08-19T13:41:56","slug":"hortensia-herrero-art-centre","status":"publish","type":"proyecto","link":"https:\/\/globalmenta.com\/en\/project\/hortensia-herrero-art-centre\/","title":{"rendered":"Hortensia Herrero Art Centre"},"content":{"rendered":"\n\t<section class=\"section custom-proyect-header\" id=\"section_1654428960\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"slider-wrapper relative proyects-home-slider\" id=\"slider-357117285\" >\n    <div class=\"slider slider-type-fade slider-nav-dots-dashes slider-nav-circle slider-nav-large slider-nav-light slider-style-normal slider-show-nav\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 5000,\n            \"pauseAutoPlayOnHover\" : false,\n            \"prevNextButtons\": false,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": false,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1857716407\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-01.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-01.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-01-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-01-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-01-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1857716407 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1232845485\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-02.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-02-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-02-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-02-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1232845485 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_69045866\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-03.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-03.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-03-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-03-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-03-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_69045866 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1749408170\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-04.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-04.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-04-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-04-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-04-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1749408170 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_660340972\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-05.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-05.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-05-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-05-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-05-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_660340972 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_349136835\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-06.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-06.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-06-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-06-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/centro-hortenisa-herrero-06-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_349136835 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n<div class=\"row custom-proyect-title-row\"  id=\"row-1370554581\">\n\n\t<div id=\"col-1832351184\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1271406625\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1271406625 {\n  padding-top: 50vh;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1246316540\" class=\"text doubled-font txt-m-0\">\n\t\t\n<h1 data-animate=\"fadeIn\" data-animate-delay=\"200\">Hortensia Herrero<\/br> <em>Art <\/em>Centre<\/h1>\n\t\t\n<style>\n#text-1246316540 {\n  font-size: 1.5rem;\n  line-height: 1.1;\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-1246316540 > * {\n  color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #text-1246316540 {\n    font-size: 2.25rem;\n  }\n}\n@media (min-width:850px) {\n  #text-1246316540 {\n    font-size: 2.1875rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1654428960 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 100.01vh;\n  background-color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1473473614\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-16882802\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-16882802 {\n  padding-top: 80px;\n}\n@media (min-width:550px) {\n  #gap-16882802 {\n    padding-top: 160px;\n  }\n}\n@media (min-width:850px) {\n  #gap-16882802 {\n    padding-top: 200px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-561924531\">\n\n\t<div id=\"col-184917218\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1679517442\" class=\"text titles-font txt-m-0 fw-400\">\n\t\t\n<p>Hortensia Herrero <em>Art <\/em>Centre<\/p>\n\t\t\n<style>\n#text-1679517442 {\n  font-size: 2.25rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-1679517442 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1372986699\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1372986699 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4196790252\" class=\"text proyecto-tags\">\n\t\t\n<ul>\n<li>Valencia, Spain<\/li>\n<li>2023 &#8211; present<\/li>\n<li>Cultural mediation<\/li>\n<\/ul>\n\t\t\n<style>\n#text-4196790252 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-687604599\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-687604599 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-413454683\" class=\"text balance fw-700\">\n\t\t\n<p>The Hortensia Herrero Art Centre (CAHH) is housed in the iconic Valeriola Palace, a 17th-century Baroque architectural gem.<\/p>\n\t\t\n<style>\n#text-413454683 {\n  font-size: 1.25rem;\n  line-height: 1.5;\n}\n@media (min-width:550px) {\n  #text-413454683 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-184917218 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:850px) {\n  #col-184917218 > .col-inner {\n    padding: 0px 5% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-204278303\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1586128291\" class=\"text fw-300\">\n\t\t\n<p>Opened in November 2023, this cultural space hosts the contemporary art collection of Hortensia Herrero, renowned patron and president of the foundation that bears her name.<\/p>\n<p>The collection brings together works by more than 50 nationally and internationally acclaimed artists, including Anselm Kiefer, Anish Kapoor, Olafur Eliasson, Jaume Plensa, Miquel Barcel\u00f3, Cristina Iglesias and Manolo Vald\u00e9s. Several of these pieces were conceived specifically to engage in dialogue with the architectural setting of the palace, creating a unique interaction between the art and the space that houses it.<\/p>\n<p>Alongside the artistic route, the centre offers visitors the chance to view valuable archaeological remains integrated into the museum itinerary, such as fragments of an ancient Roman circus, a medieval Jewish quarter alleyway, and remains from the Islamic period.<\/p>\n\t\t\n<style>\n#text-1586128291 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-1586128291 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-204278303 > .col-inner {\n  padding: 0px 0px 0px 0%;\n}\n@media (min-width:850px) {\n  #col-204278303 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-760377375\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-760377375 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-760377375 {\n    padding-top: 70px;\n  }\n}\n@media (min-width:850px) {\n  #gap-760377375 {\n    padding-top: 50px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1473473614 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1733106808\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-513296517\">\n\n\t<div id=\"col-1047770567\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1814375755\">\n\n\t<div id=\"col-1552283152\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1829733596\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/cahh-img.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/cahh-img.jpg 786w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/cahh-img-768x763.jpg 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1829733596 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-904543606\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1736003756\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/cahh-img-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/cahh-img-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/cahh-img-1-768x761.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1736003756 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1733106808 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_393779892\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1070861881\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1070861881 {\n  padding-top: 40px;\n}\n@media (min-width:850px) {\n  #gap-1070861881 {\n    padding-top: 120px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1162508845\">\n\n\t<div id=\"col-1134781568\" class=\"col transformacion-pasos-col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2228408606\" class=\"text txt-m-0\">\n\t\t\n<h2>How we <em>transformed<\/em> the centre<br \/> into a cultural landmark<\/h2>\n\t\t\n<style>\n#text-2228408606 {\n  font-size: 2rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-2228408606 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-504073608\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-504073608 {\n  padding-top: 70px;\n}\n@media (min-width:550px) {\n  #gap-504073608 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-1915953545\">\n\n\t<div id=\"col-936678030\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1304633892\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Cultural management<\/h3>\n\t\t\n<style>\n#text-1304633892 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1304633892 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1855305238\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1855305238 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3739837538\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>Global Menta\u2019s cultural management at CAHH is defined by a comprehensive, professional approach that combines visitor services, cultural mediation and the activation of the exhibition space.<\/strong><\/p>\n<p><\/br><\/p>\n<p>A cornerstone of this management is the selection and training of a professional team skilled both in visitor care and in communicating the artistic content. Acting as active mediators in the galleries, these professionals facilitate dialogue between the public and the artworks, adapting their discourse to the needs and interests of each visitor profile.<\/p>\n<p><\/br><\/p>\n<p>The cultural management strategy aligns with the values of the Hortensia Herrero Foundation, prioritising accessibility, excellence in mediation, and the promotion of contemporary art in dialogue with a unique historic setting.<\/p>\n\t\t\n<style>\n#text-3739837538 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-3739837538 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-203073612\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-203073612 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-203073612 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-1874735275\">\n\n\t<div id=\"col-1379578577\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1307752773\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Content design and mediation<\/h3>\n\t\t\n<style>\n#text-1307752773 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1307752773 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1405524526\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1405524526 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2345182102\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>We design and deliver guided tours for the general public, school groups and exclusive visits, offering itineraries that integrate both the contemporary art collection and the building\u2019s heritage elements.<\/strong><\/p>\n<p><\/br><\/p>\n<p>Our work focuses on enabling a meaningful connection between the visitor, contemporary art and the historical heritage of the Palacio de Valeriola. To achieve this, we prioritise ongoing training for our team, specialising in art, cultural mediation and heritage conservation.<\/p>\n\t\t\n<style>\n#text-2345182102 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-2345182102 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-61773789\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-61773789 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-61773789 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1874735275 > .col > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<a href=\"\/en\/contact\/\" class=\"button secondary is-outline\"  >\n\t\t<span>MORE INFORMATION<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1134781568 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-1134781568 > .col-inner {\n 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\/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_834052376 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_26676284\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"580\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-cahh-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-cahh-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-cahh-1-768x565.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_26676284 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-50682075\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-50682075 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-50682075 {\n    padding-top: 100px;\n  }\n}\n@media (min-width:850px) {\n  #gap-50682075 {\n    padding-top: 140px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_393779892 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1048,"template":"","etiqueta-proyecto":[],"class_list":["post-1291","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hortensia Herrero Art Centre Project | Global Menta<\/title>\n<meta name=\"description\" content=\"Discover the Hortensia Herrero Art Centre in the Valeriola Palace: contemporary art, heritage and Baroque architecture in the heart of Valencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalmenta.com\/en\/project\/hortensia-herrero-art-centre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hortensia Herrero Art Centre Project | Global Menta\" \/>\n<meta property=\"og:description\" content=\"Discover the Hortensia Herrero Art Centre in the Valeriola Palace: contemporary art, heritage and Baroque architecture in the heart of Valencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globalmenta.com\/en\/project\/hortensia-herrero-art-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Menta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mentacultural\" \/>\n<meta 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