{"id":1288,"date":"2025-06-10T08:13:51","date_gmt":"2025-06-10T08:13:51","guid":{"rendered":"https:\/\/globalmenta.com\/proyecto\/museo-de-la-seda\/"},"modified":"2025-08-19T13:42:22","modified_gmt":"2025-08-19T13:42:22","slug":"silk-museum","status":"publish","type":"proyecto","link":"https:\/\/globalmenta.com\/en\/project\/silk-museum\/","title":{"rendered":"Silk Museum"},"content":{"rendered":"\n\t<section class=\"section custom-proyect-header\" id=\"section_1484925844\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"slider-wrapper relative proyects-home-slider\" id=\"slider-1184567557\" >\n    <div class=\"slider slider-type-fade slider-nav-dots-dashes slider-nav-circle slider-nav-large slider-nav-light slider-style-normal slider-show-nav\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 5000,\n            \"pauseAutoPlayOnHover\" : false,\n            \"prevNextButtons\": false,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": false,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1710757898\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-01-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1710757898 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1670271125\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-02-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1670271125 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_228083336\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-03-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_228083336 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2979656\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-04-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2979656 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1227603306\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-05-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1227603306 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1420930046\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/museo-seda-06-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1420930046 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n<div class=\"row custom-proyect-title-row\"  id=\"row-2087177757\">\n\n\t<div id=\"col-2110930765\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-670740986\" class=\"text doubled-font txt-m-0\">\n\t\t\n<h1 data-animate=\"fadeIn\" data-animate-delay=\"200\">Silk  <em>Museum<\/em><\/h1>\n\t\t\n<style>\n#text-670740986 {\n  font-size: 1.5rem;\n  line-height: 1.1;\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-670740986 > * {\n  color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #text-670740986 {\n    font-size: 2.25rem;\n  }\n}\n@media (min-width:850px) {\n  #text-670740986 {\n    font-size: 2.1875rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1484925844 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 100.01vh;\n  background-color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_2139687726\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-2729033\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2729033 {\n  padding-top: 80px;\n}\n@media (min-width:550px) {\n  #gap-2729033 {\n    padding-top: 160px;\n  }\n}\n@media (min-width:850px) {\n  #gap-2729033 {\n    padding-top: 200px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-758603452\">\n\n\t<div id=\"col-1688452130\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-268858587\" class=\"text titles-font txt-m-0 fw-400\">\n\t\t\n<p><em>Silk<\/em> Museum<\/p>\n\t\t\n<style>\n#text-268858587 {\n  font-size: 2.25rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-268858587 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1497089520\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1497089520 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-254485139\" class=\"text proyecto-tags\">\n\t\t\n<ul>\n<li>Valencia, Spain<\/li>\n<li>2017 &#8211; present<\/li>\n<li>Cultural mediation and promotion<\/li>\n<\/ul>\n\t\t\n<style>\n#text-254485139 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1003747746\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1003747746 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3491121432\" class=\"text balance fw-700\">\n\t\t\n<p>The College of High Art of Silk (Colegio del Arte Mayor de la Seda) is one of the most emblematic buildings of Valencian architecture and culture, located in the heart of the Velluters district, in the city\u2019s historic centre.<\/p>\n\t\t\n<style>\n#text-3491121432 {\n  font-size: 1.25rem;\n  line-height: 1.5;\n}\n@media (min-width:550px) {\n  #text-3491121432 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1688452130 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:850px) {\n  #col-1688452130 > .col-inner {\n    padding: 0px 5% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-35899050\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-111268952\" class=\"text fw-300\">\n\t\t\n<p>Built in the 15th century on a Gothic base, its interior houses a remarkable artistic heritage, including frescoes, murals and, most notably, its floor mosaics.<\/p>\n<p>Thanks to the restoration led by the Hortensia Herrero Foundation between 2014 and 2016, an essential part of the city\u2019s tangible and intangible history has been recovered. The building was the headquarters of the influential silk guild, a key force in Valencia\u2019s economy and internationally recognised. It also preserves the most important historical archive in Europe related to silk.<\/p>\n<p>Since then, Global Menta has led the project, creating and developing unique experiences that bring this heritage space closer to all audiences, through proposals grounded in innovation, quality and emotional connection.<\/p>\n\t\t\n<style>\n#text-111268952 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-111268952 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-35899050 > .col-inner {\n  padding: 0px 0px 0px 0%;\n}\n@media (min-width:850px) {\n  #col-35899050 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1104460141\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1104460141 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-1104460141 {\n    padding-top: 70px;\n  }\n}\n@media (min-width:850px) {\n  #gap-1104460141 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2139687726 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_2001999556\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1799282904\">\n\n\t<div id=\"col-1061846263\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-330695651\">\n\n\t<div id=\"col-412199303\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1286116692\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-1-768x761.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1286116692 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-891779280\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1898794111\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img.jpg 786w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/museo-seda-img-768x763.jpg 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1898794111 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2001999556 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1711760508\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1193466214\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1193466214 {\n  padding-top: 40px;\n}\n@media (min-width:850px) {\n  #gap-1193466214 {\n    padding-top: 120px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-451116667\">\n\n\t<div id=\"col-379148739\" class=\"col transformacion-pasos-col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1920919059\" class=\"text txt-m-0\">\n\t\t\n<h2>How we <em>transformed<\/em> the museum<br \/> into a cultural landmark<\/h2>\n\t\t\n<style>\n#text-1920919059 {\n  font-size: 2rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-1920919059 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1520055262\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1520055262 {\n  padding-top: 70px;\n}\n@media (min-width:550px) {\n  #gap-1520055262 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-614944308\">\n\n\t<div id=\"col-1081059235\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-4156446685\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Cultural management<\/h3>\n\t\t\n<style>\n#text-4156446685 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-4156446685 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-918822694\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-918822694 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-151883524\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p>The management of this space is defined by a comprehensive approach that combines visitor services, specialised mediation and the enhancement of heritage value. Through a team trained in history, art and silk-making tradition, experiences are designed for diverse audiences, including guided tours, audiovisual content and accessible signage.<\/p>\n<p><\/br><\/p>\n<p>We prioritise clear, engaging communication that links the legacy of the silk guild with the living history of Valencia. We also implement technological tools such as multilingual audioguides and an efficient ticketing system, all aimed at ensuring a high-quality cultural experience.<\/p>\n\t\t\n<style>\n#text-151883524 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-151883524 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1647881924\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1647881924 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1647881924 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-1577071887\">\n\n\t<div id=\"col-1833524540\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1442674671\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Content design and mediation<\/h3>\n\t\t\n<style>\n#text-1442674671 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1442674671 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-443015971\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-443015971 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1386110696\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>Global Menta\u2019s content design and cultural mediation at the Silk Museum focus on conveying the historical, artistic and social value of Valencia\u2019s silk heritage in an accessible, rigorous and engaging way.<\/strong> Content is tailored to different visitor profiles through resources such as guided tours, educational materials, audioguides in five languages and activities for school groups.<\/p>\n<p>Mediation is carried out by a specialised team, fostering a participatory experience and facilitating dialogue between the public and the heritage. This work not only informs but also creates an emotional connection between the visitor and the history of the building, the silk guild and the city of Valencia.<\/p>\n\t\t\n<style>\n#text-1386110696 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-1386110696 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1141624794\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1141624794 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1141624794 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1577071887 > .col > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row row-collapse\"  id=\"row-565144130\">\n\n\t<div id=\"col-755668997\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2444689370\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Communication and promotion<\/h3>\n\t\t\n<style>\n#text-2444689370 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-2444689370 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-539051202\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-539051202 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3971853859\" class=\"text txt-m-0 fw-300\">\n\t\t\n<p><strong>Global Menta\u2019s communication and promotion at the Silk Museum are based on a coherent, multichannel strategy aimed at positioning the space as a cultural landmark in Valencia.<\/strong> Through digital campaigns, social media, traditional media and collaborations with tourism platforms, we ensure constant and targeted visibility.<\/p>\n<p><\/br><\/p>\n<p>We create audiovisual and graphic content aligned with the museum\u2019s identity, highlighting its heritage value and historical significance. Furthermore, we work in coordination with public administrations, cultural and tourism stakeholders to reinforce its reach, attract new audiences and foster a lasting connection with the legacy of Valencian silk.<\/p>\n\t\t\n<style>\n#text-3971853859 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-3971853859 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1033655916\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1033655916 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-1033655916 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"\/en\/contact\/\" class=\"button secondary is-outline\"  >\n\t\t<span>MORE INFORMATION<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-565144130 > .col > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-379148739 > .col-inner {\n  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https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-768x498.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_591945720 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1883051109\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"511\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-1-768x498.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_1883051109 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_819262778\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"511\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-2.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/06\/como-transformamos-museo-seda-2-768x498.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_819262778 {\n  width: 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