{"id":1278,"date":"2025-07-24T08:08:14","date_gmt":"2025-07-24T08:08:14","guid":{"rendered":"https:\/\/globalmenta.com\/proyecto\/instalacion-ron-arad-720\/"},"modified":"2025-08-19T13:45:30","modified_gmt":"2025-08-19T13:45:30","slug":"ron-arad-720-installation","status":"publish","type":"proyecto","link":"https:\/\/globalmenta.com\/en\/project\/ron-arad-720-installation\/","title":{"rendered":"Ron Arad 720\u00ba Installation"},"content":{"rendered":"\n\t<section class=\"section custom-proyect-header\" id=\"section_37215495\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"slider-wrapper relative proyects-home-slider\" id=\"slider-335450158\" >\n    <div class=\"slider slider-type-fade slider-nav-dots-dashes slider-nav-circle slider-nav-large slider-nav-light slider-style-normal slider-show-nav\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 5000,\n            \"pauseAutoPlayOnHover\" : false,\n            \"prevNextButtons\": false,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": false,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_371386036\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100vh;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-header-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-header-1.jpg 1920w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-header-1-1024x579.jpg 1024w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-header-1-768x434.jpg 768w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-header-1-1536x868.jpg 1536w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_371386036 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n<div class=\"row custom-proyect-title-row\"  id=\"row-744375139\">\n\n\t<div id=\"col-790442272\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1767451987\" class=\"text doubled-font txt-m-0\">\n\t\t\n<h1 data-animate=\"fadeIn\" data-animate-delay=\"200\">Ron Arad <em>720\u00ba<\/em><br \/> Installation<\/h1>\n\t\t\n<style>\n#text-1767451987 {\n  font-size: 1.5rem;\n  line-height: 1.1;\n  text-align: center;\n  color: rgb(255, 255, 255);\n}\n#text-1767451987 > * {\n  color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #text-1767451987 {\n    font-size: 2.25rem;\n  }\n}\n@media (min-width:850px) {\n  #text-1767451987 {\n    font-size: 2.1875rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_37215495 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 100.01vh;\n  background-color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1299695293\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1419994792\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1419994792 {\n  padding-top: 80px;\n}\n@media (min-width:550px) {\n  #gap-1419994792 {\n    padding-top: 160px;\n  }\n}\n@media (min-width:850px) {\n  #gap-1419994792 {\n    padding-top: 200px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-984236133\">\n\n\t<div id=\"col-832063267\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-49409427\" class=\"text titles-font txt-m-0 fw-400\">\n\t\t\n<p>Ron Arad <em>720\u00ba<\/em><br \/> Installation<\/p>\n\t\t\n<style>\n#text-49409427 {\n  font-size: 2.25rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-49409427 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-465599166\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-465599166 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-541310021\" class=\"text proyecto-tags\">\n\t\t\n<ul>\n<li>Valencia, Spain<\/li>\n<li>Jun 2022 &#8211; Sep 2022<\/li>\n<li>Operational design, visitor services and cultural mediation.<\/li>\n<\/ul>\n\t\t\n<style>\n#text-541310021 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1058071769\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1058071769 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3131261071\" class=\"text balance fw-700\">\n\t\t\n<p>Between June and September 2022, the Hortensia Herrero Foundation presented an installation by British artist Ron Arad at the Marina de Valencia.<\/p>\n\t\t\n<style>\n#text-3131261071 {\n  font-size: 1.375rem;\n  line-height: 1.5;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-832063267 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:850px) {\n  #col-832063267 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1121908032\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3362830593\" class=\"text fw-300\">\n\t\t\n<p>This monumental circular piece, 8 metres high and 10 metres in diameter, was encircled by a \u201cCurtain Call\u201d onto which video art works by international artists, including Mat Collishaw, Greenaway and Javier Mariscal, were projected.<\/p>\n\t\t\n<style>\n#text-3362830593 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-3362830593 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1121908032 > .col-inner {\n  padding: 0px 0px 0px 0%;\n}\n@media (min-width:850px) {\n  #col-1121908032 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-101049375\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-101049375 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-101049375 {\n    padding-top: 70px;\n  }\n}\n@media (min-width:850px) {\n  #gap-101049375 {\n    padding-top: 50px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1299695293 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_498924213\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-452372772\">\n\n\t<div id=\"col-1849251614\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-64689566\">\n\n\t<div id=\"col-1447278594\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_118326742\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-1-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-1-1.jpg 786w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-1-1-768x763.jpg 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_118326742 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1168308142\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1176763687\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"781\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-2-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-2-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-2-1-768x761.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1176763687 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_498924213 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1544939882\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-2130184934\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2130184934 {\n  padding-top: 40px;\n}\n@media (min-width:850px) {\n  #gap-2130184934 {\n    padding-top: 120px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-583437972\">\n\n\t<div id=\"col-734110155\" class=\"col transformacion-pasos-col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1640624705\" class=\"text txt-m-0\">\n\t\t\n<h2>How we <em>transformed<\/em> the venue into a cultural landmark<\/h2>\n\t\t\n<style>\n#text-1640624705 {\n  font-size: 2rem;\n  line-height: 1.2;\n}\n@media (min-width:550px) {\n  #text-1640624705 {\n    font-size: 3rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1622127300\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1622127300 {\n  padding-top: 70px;\n}\n@media (min-width:550px) {\n  #gap-1622127300 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse\"  id=\"row-1054063631\">\n\n\t<div id=\"col-1900561426\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1023060862\" class=\"text txt-m-0 fw-700 base-font uppercase\">\n\t\t\n<h3>Content design and mediation<\/h3>\n\t\t\n<style>\n#text-1023060862 {\n  font-size: 1.5rem;\n  line-height: 1.3;\n}\n@media (min-width:550px) {\n  #text-1023060862 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-651219986\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-651219986 {\n  padding-top: 24px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4068754450\" class=\"text fw-300\">\n\t\t\n<p><strong>The installation featured a total of five video projections. Transformer and Sordid Earth were the contributions of British artist Mat Collishaw. One of these works, created especially for the exhibition, immersed the viewer in a journey through Valencia\u2019s Fallas festival, with images of the crem\u00e0 and fireworks.<\/strong><\/p>\n<p>Colours are always beautiful, by designer Javier Mariscal, presented typographic shapes followed by animated characters, including the mascot Cobi, dancing to the flamenco guitar of Ni\u00f1o Josele.<\/p>\n<p>The Greenaway &#038; Greenaway brothers created a film that fractured and reprojected images onto the immense screen. The exhibition opened with an introductory video inspired by iconic images of Valencia.<\/p>\n\t\t\n<style>\n#text-4068754450 {\n  font-size: 1rem;\n  line-height: 1.4;\n}\n@media (min-width:550px) {\n  #text-4068754450 {\n    font-size: 1.375rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-936930538\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-936930538 {\n  padding-top: 40px;\n}\n@media (min-width:550px) {\n  #gap-936930538 {\n    padding-top: 60px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<a href=\"\/en\/contact\/\" class=\"button secondary is-outline\"  >\n\t\t<span>MORE INFORMATION<\/span>\n\t<\/a>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-734110155 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-734110155 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n@media (min-width:850px) {\n  #col-734110155 > .col-inner {\n    padding: 0px 10% 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1803198388\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2059079146\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"580\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-3-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-3-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-3-1-768x565.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_2059079146 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_402032477\">\n\t\t\t\t\t\t<div data-animate=\"fadeInRight\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 10px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"580\" src=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-4-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-4-1.jpg 788w, https:\/\/globalmenta.com\/wp-content\/uploads\/2025\/07\/ron-arad-720-4-1-768x565.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_402032477 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1774803283\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1774803283 {\n  padding-top: 50px;\n}\n@media (min-width:550px) {\n  #gap-1774803283 {\n    padding-top: 100px;\n  }\n}\n@media (min-width:850px) {\n  #gap-1774803283 {\n    padding-top: 140px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1544939882 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1190,"template":"","etiqueta-proyecto":[],"class_list":["post-1278","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ron Arad 720\u00ba Installation Project | Global Menta<\/title>\n<meta name=\"description\" content=\"Ron Arad 720\u00ba, an art installation at the Valencia Marina, fused art, technology and design in an immersive and ephemeral experience. 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