Promotion and Communication

PROMOTION AND COMMUNICATION

Promotion and communication for cultural projects

At Global Menta, we drive visibility, expand the reach and strengthen the long-term impact of cultural projects and the brands behind them through integrated promotion and communication strategies

From commercial distribution to visual and digital storytelling, we support cultural spaces in generating real, measurable and memorable impact. We work with a holistic approach that combines audience analysis, brand design, media campaigns, tourism promotion and creative content, ensuring that every cultural proposal reaches its audience with purpose, coherence and effectiveness.

CULTURAL PROMOTION

The bridge between cultural value and its audience

Global Menta connects cultural spaces and projects with their audiences, adapting each proposal to the key channels and profiles within the cultural and tourism ecosystem. Through a specialised network, we link heritage with organisations, agencies and platforms, boosting visibility and profitability.

Cultural promotion with an integrated and scalable model

Unlike an external agency, this department is part of a multidisciplinary team that covers design, content, cultural communication, management and operations. This allows us to activate projects from scratch, from the initial strategy to the commercial and promotional launch. Our work adapts to the product life cycle, offering solutions such as narrative design, sales and booking systems, segmented pricing, or tailored promotional strategies.

The Promotion area operates with a clear focus: to generate measurable and sustainable impact. To achieve this, it:

  • Analyses source markets and cultural consumption behaviours
  • Segments audiences and designs specific proposals
  • Diversifies products and formats: visits, workshops, events
  • Defines KPIs to measure attendance, sales, visibility and conversion

Our strategy combines online and offline actions through:

  • Hotels, accommodation providers and tourist information points
  • Agencies, tour operators and fam trips
  • Official guides and professional associations
  • Digital platforms (Tiqets, GetYourGuide, Civitatis, Tixalia…)
  • Proprietary online sales channels
  • Integration into institutional promotion campaigns
  • MICE proposals for congresses, fairs and events

CULTURAL COMMUNICATION

Strategy, design and storytelling to amplify cultural value

The cultural communication area at Global Menta brings together all the resources needed to shape, align and give visibility to the cultural projects we are involved in. From graphic identity to audiovisual coverage, we build strong narratives that connect with target audiences and strengthen the positioning of each proposal.

CULTURAL PROMOTION

Communicating cultural projects with purpose

All communication actions are designed to increase visibility, expand reach and improve conversion for the products and services we promote. The approach is always measurable and adapted to the project’s life cycle, with clear messages, effective formats and coherent presence across media and channels.

The cultural communication area operates both in-house projects and in institutional and private collaborations, ensuring the creation of a strong, unified and strategic image. Our team supports clients at every stage—from identity conceptualisation to results dissemination—offering comprehensive management that translates cultural value into real impact.

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