Cultural Management

CULTURAL MANAGEMENT AS A COMPREHENSIVE WORKING MODEL

Our working method

It comprehends five strategic points to energise cultural products. Cultural management is part of our brand’s DNA. At Global Menta, we see cultural management as an integrated process, capable of transforming heritage sites and artistic proposals into memorable lived experiences. Through a unified structure, we develop each cultural project from its initial concept to the final interaction with the visitor, with an innovative, sustainable approach aligned with each client’s objectives.

Interpretation and enhancement of heritage

Technology at the service of the experience.
We select, adapt and design personalised guides, audioguides and sign-guides for museums and exhibitions, with multilingual content tailored to each space’s narrative. From scriptwriting and narration to final production, we ensure a clear, accessible experience consistent with the project’s identity.

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The foundation for enriching cultural mediation.
We compile, design and update content that facilitates understanding of heritage and improves the visitor experience. As part of an integrated vision of cultural management, we work with communication and programming teams to turn information into accessible and meaningful tools: from guides and audiovisuals to educational activities.

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The bridge between the space and its public.
We provide specialised teams of information staff, guides and cultural mediators capable of adapting to all visitor profiles. Our cultural management proposals combine dissemination, interaction and emotion through guided visits in multiple formats, educational activities tailored to each level, and accessible resources with an inclusive approach. We understand mediation as more than just conveying information—it is an act that activates and enriches the relationship between the cultural space and those who inhabit it temporarily, creating meaningful and memorable experiences.

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Coordinating with precision.
Executing with excellence. Our Area Manager oversees the launch of each space: from daily opening to the logistics of special events, official visits, concerts or conferences. We ensure fluency, internal coordination and control at every stage so that the cultural experience unfolds with rigour, efficiency and consistent quality.

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Making the cultural value of each project visible.
A great cultural experience begins long before the visit: it starts with the way it is communicated and projected. At Global Menta, we view communication and promotion as strategic extensions of the cultural product itself, and as a fundamental part of effective cultural management. We design creativity, narrative and data analysis to achieve real results in visibility, conversion and positioning. Our communication team works from within, aligned with the project, to ensure coherence, agility and efficiency.

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CULTURAL MANAGEMENT PROJECTS

Where culture,
comes to life